Rurban VillageClose

2,000 sqm resort
Hotel, restaurant
Anji, Zhejiang
Concept, 2015

Tourism is largely an experience-driven product motivated by the concept of fleeing urbanism. Ironically, its core destination, the rural, is increasingly urbanizing – creating a sort of ‘in between’ experience – where farmers are connected to 4G, wearing urban fashion and having coffee at McDonalds. This in between-nes, also called the Rurban, is problematic for a tourism destination that wants to exploit its rural location.

For this small hotel in an urbanizing town, the solution is to focus on the key of the rural experience: living an outdoor life in a small scale environment where interaction with other members of a small community is key. By turning every hotel room in a 100sqm, 2 floor house, we created a small village on the site – a small hill.

These houses can be used in pairs – with one having the dining room and the second the living room – ideal for families travelling with children. The activities can be spread out over two – or more – residences. The public space in between can be used for children to play, for families to eat outside.

Team:
Daan Roggeveen, Jaime Fernández Rosa, Adrián Briega Muñoz, Xue Guangjie

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