An Ko Rau 0 Concept StoreClose

An Ko Rau 0 – a functional, imaginative and playful fashion brand – wanted to create a concept store that emphasized the community that is engaging with their brand. A kind of clubhouse, not just focusing on sales, but on the idea that sports is about a collective effort, about building up a community.

To this end, we proposed to create the shop as a changing room: a truly social space!

After all, before sports take place, people transform from ‘normal people’ into sportsmen or –women. And after the the sport event, the changing room is a place for celebrating and socializing.

The idea of the changing room allowed us to create a clean and simple design, which makes the colorful apparel of the brand stand out even more. The custom made lockers can be changed for different types of display. An ingenious hanging system allows for continuous altering ways of presentation.

We used the façade as a blatant expression of the brand: we used the typical green color for a generous sliding window which can become a nice hang space out in spring and fall. And we punched the brand name in a massive steel door. No doubt who’s changing room this is: An Ko Rau 0!


Credit
Client ZucZug / An Ko Rau 0
Design MORE Architecture
Design 2018
Construction 2019

Team
Daan Roggeveen, Robert Chen
Lina Peng (project leader), Elsa Adda

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